The health and happiness of pets is our number one goal and our expert knowledge in animal nutrition helps us achieve this. We believe in responsible pet ownership, supporting welfare and education as well as making healthy, nutritious and tasty pet food.
We have a dedicated in-house Veterinary Manager, animal nutritionist and food technology team to maintain the wellbeing of the pets we feed, and to develop exciting new products.
We’re continually striving to further our nutritional knowledge and scientific understanding through relationships with Universities and Charities. We run major projects with The Universities of Edinburgh, Glasgow and Leeds to name a few. We are also committed to education through our ongoing work with the veterinary and academic communities.