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TV vet Julian Norton becomes face of Yorkshire pet care company’s new ‘eat sleep hay’ campaign

The star of Channel 5’s The Yorkshire Vet has teamed up with Yorkshire’s Burgess Pet Care in a bid to encourage more rabbit owners to provide their pets with feeding hay.

Posted: 04 October 16

TV vet Julian Norton becomes face of Yorkshire pet care company’s new ‘eat sleep hay’ campaign

Julian, a partner in Skeldale Veterinary Centre in Thirsk – the practice made famous by James Herriot (aka Alf Wight) – has become the ambassador for Burgess’s Eat Sleep Hay campaign, which aims to highlight the differences between bedding hay and nutritious feeding hay.

“It’s great to have teamed up with a Yorkshire company, in fact one that is just down the hill from my own practice!” says Julian, who stars in Series Three of The Yorkshire Vet which started its new series on Channel 5 last night (Tuesday, October 4). “And I love the Burgess Pet Care ethos, which puts pets first. Some other pet food manufacturers are interested in putting profits first but Burgess have a genuine passion for doing the right thing and providing the best food for animals.”

Sir Gary Verity, Chief Executive of Welcome to Yorkshire, said: “The Yorkshire Vet has been an astounding success and has really helped to put Yorkshire on the map.

“It’s great to see Julian put his new found fame to good use by supporting a fellow Yorkshire business.”

As a rabbit owner himself, Julian is passionate about responsible rabbit ownership and is backing Burgess’s campaign to ensure feeding hay, which helps rabbits maintain a healthy gut and teeth, makes up to 85-90 per cent of a rabbit’s daily diet.

“The role of rabbits has changed dramatically over the last five years and people are now thankfully much more aware of their needs – treating them on a par with dogs and cats,” says Julian. “However, there’s still a lot of misunderstandings when it comes to hay. Most owners don’t understand the difference between bedding hay and feeding hay and this is something that we need to educate rabbit owners on.” Bedding hay is great for rabbits to sleep on but the nutritional value is not measured and it is often unpalatable. I know that Burgess put in a huge amount of effort to ensure their range of feeding hay is nutritionally balanced and palatable and the new Burgess Excel Long Stem Feeding Hay will help owners meet their rabbits’ needs. I was a young vet when Burgess Excel rabbit nuggets were launched – and they really changed the way rabbits were fed for the better. I feel Burgess’s new Excel Long Stem Feeding Hay is the next step in rabbit nutrition.”